The European Union is also showing increasing activity as an initiator of sanctions. There are several conditions for this. First, the EU is a powerful economy with huge human, financial and technological potential. Economic power is the most important condition, without which an effective policy of sanctions is simply impossible. After all, sanctions are effective when the initiator can inflict much greater harm on the target country than vice versa. Second, the European Union has not yet become an independent military-political force. Its foreign policy is based on soft power and economic instruments, so in conflict situations, sanctions are the best option. Third, the EU coordinates its sanctions policy with the actions of the United States, its main ally. The growing number of sanctions on the part of Washington has also led to the growth of sanctions initiated by Brussels.
At the same time, there are a number of distinguished features that define the EU approach. One of the key elements is the commitment of Brussels to multilateral diplomacy. The EU avoids being the sole initiator of sanctions. This is an important difference from the United States. The Americans often impose sanctions without any regard for others. They recognise the importance of coalition pressure on the target countries and strive to involve their allies and a wider range of countries in launching sanctions. However, their support for the United States is more instrumental – the more sizable the coalition, the greater its potential for taking a toll on the economies of sanctioned countries. However, for the EU, the multilateral use of sanctions remains an important normative issue and even means of conveying shared values. The European Union carefully implements UN Security Council resolutions, and EU countries which are members of the UN Security Council have often offered their own draft resolutions on sanctions.
The EU, however, allows sanctions which bypass the decisions of the UN Security Council. Here the policy of Brussels differs from the positions of Moscow and Beijing, which consider the UN Security Council as the only legitimate source of sanctions. These countries also use unilateral measures, but so far they've done it much less often in comparison with the EU and especially the USA. However, by bypassing the UN, the EU is trying to combine efforts with the United States and other Western countries, that is, to provide a multilateral format. At the same time, the EU retains its own view on many problems and calibrates a set of restrictive measures at its sole discretion.
Another important distinction of EU policy is its extremely reserved attitude towards extraterritorial sanctions. The European Union authorities may well use secondary sanctions, that is, to punish certain companies or organisations for violating existing restrictions. However, Brussels uses such measures within its jurisdiction. The United States, on the contrary, is increasingly introducing secondary sanctions against foreigners, putting foreign companies on the SDN list or fining violators.
Interestingly, over the past ten years, most of the related fines were levied against European companies. This situation may well be called the "European paradox." EU authorities support many US sanctions initiatives, but at the same time many Europeans are negatively affected by the secondary sanctions. They pay the most fines. According to the Russian International Affairs Council (RIAC), over the past 10 years, out of 201 US Treasury fines, 40 were levied against EU companies and 133 were paid by US companies. In just 10 years, the US Treasury has collected $ 5.6 billion in fines. Of these, the Europeans paid more than $ 4.6 billion (83%), and the Americans only paid 177.2 million (3%). This distribution resembles the "Pareto law": most of the revenue is generated by a minority of players. And this minority is concentrated in Europe, whereas the smaller proportion was paid by the US-based majority. Of course, such a distribution can hardly be the result of the deliberate activity of American authorities. But the fact remains: Europeans pay the most.
At least since the 1990s, The European Union has tried to take measures to protect itself from secondary US sanctions. A serious incentive was the US withdrawal from the Joint Comprehensive Plan of Action (JCPOA) on the Iranian nuclear programme. Washington unilaterally resumed large-scale financial and sectoral sanctions against Iran. A significant number of companies operating in the Iranian market, including European ones, turned out to be facing the threat of secondary sanctions and subsequent penalties. The EU has resumed the so-called 1996 Blocking Statute, which should shield European companies from secondary sanctions. However, a significant number of big EU companies have already left Iran. Many large European companies which do business in Iran also conduct business in the US, and preferred to maintain their loyalty to American requirements, even though Brussels was critical of the US withdrawal from the JCPOA and introduced protective measures. The threat of having problems with the US authorities in the form of fines and "weaning" from the US market and financial system outweighs possible profits in the Iranian market.
In Europe, some politicians proposed establishing their own payment system, in the interests of European sovereignty and financial independence. In January 2019, INSTEX SAS company was registered in France (with the participation of Germany and the United Kingdom). It was tasked with securing transactions between European companies and Iran, bypassing US sanctions. So far the fate of this initiative remains unclear. The big problem is its approval by other EU members. Also, the real functionality of INSTEX remains unclear. In the end, nothing is preventing the Americans from including INSTEX in their SDN list, making it "toxic", or fining the company in proportion to the volume of its deals with Iran.